Our story
The idea for Incredible Oceans was born out of a classroom. As a science teacher, Dr Russell Arnott realised that difficult and often dry subjects became more engaging when contextualised with his oceanography background. This sparked his interest in science communication and the possibility of moving science education beyond traditional classrooms.
In 2014, after attending WhaleFest in Brighton, Russell suggested creating a hands-on ocean science area for WhaleFest 2015. The ocean science zone turned out to be one of the festival’s most popular attractions, attended by 15,000 people. However, despite its success, Russell felt that the event was preaching to the choir. To reach a broader audience, Incredible Oceans was created to bring ocean science into unexpected places.
What started with school visits soon expanded to science festivals, music festivals, social media content, and even TV appearances. As Incredible Oceans continued to grow, so did its impact. Now represented by David Foster Management, we have the opportunity to engage more people than ever. We also offer communications training to marine scientists and have developed programmes for various audiences, from fishers and civil servants to eco-anxious teenagers, amplifying important environmental messages and increasing the likelihood that audiences will take action.